Ruth's new magazine ballad is a new kind of national folk magazine. Music-led and feature focused ballad will use witty and intelligent features on all aspects of the young folk scene.
Ballad is aimed at the 16-24 year old's. Ballad's readers are fun-loving and laid-back with a thirst for knowledge and a humour-filled outlook on life.
Ballad contains many of the components that are essential in the interests and aspirations of folk-loving youths lives outside of education and work - gigs, festivals,albums and reviews. Ballad's edge is its youth orientated approach to which music and bands are featured in the mix of first-rate writing and striking photographs. Ballad will strive to promote the biggest and best musicians and artists on the folk plane as well as future hits. It will also attempt to introduce readers to folk classics from the past century.
Ballad's role in its readers lives is to entertain, excite and inform.
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